Our Story

Daily Edge Health started in Madrid, October 2024

Our Story

Origin Story

How it all started

The night before our first Hyrox competition in Madrid, the kitchen table was covered in all sorts of electrolyte powders, creatine gummies and vitamin capsules.

That’s when the idea hit: why aren’t these essentials combined into one product?

The answer: absolutely no reason at all. 


We spent 12 months researching, developing and pushing for better. The result? PERFORM.

PERFORM simplifies your supplement routine by consolidating key, proven ingredients - creatine, electrolytes and essential vitamins - into one smart, effective formula designed to support strength, energy, recovery and daily consistency.

This is just the start.

Meet Our Founders

James Maskell

Co-Founder

"Technology and performance combined can transform our lives"

Samantha Maskell

Co-Founder & Personal Trainer

"Building a healthier future, one person at a time"